Case Study: Trower Dance Academy

When Bethany, the founder of Trower Dance Academy reached out to us, she was initially looking for some advice and guidance with her brands online presence and strategy and was wondering if a website would be right for her and her brand to further her reach and clientele.

Due to the nature of her work and her busy schedule of workshops, lessons and summer schools, we knew adding more social media platforms to the mix wasn't the answer. We truly believe in quality not quantity and after understanding Bethany's workload, schedule and business goals, we concluded that a minimal yet informative website would be the best way to increase awareness of upcoming events and provide potential clients with more information about the brand than already available online.

We worked with Trower Dance Academy to create a modern but playful website that reflected her existing brand presence. Turn around for this project (web design) was a total of four working days. Bethany filled in our web design form and provided us with a few website 'must haves' and all website text and had this ready on the agreed start date.

From here, we worked on a design, and touched base when an initial draft was ready. Once we received feedback from the client, we finalised all formatting, added in all final selected visuals, connected forms and created automations. By utilising a one page design, we created a playful yet minimal layout through shapes and textures.

After reviewing the final draft and signing off on the design on day three - Bethany took advantage of our SEO and keyword package where we set up and optimised Google My Business, Google Console, Google Analytics and added site titles, key words and alt text to the site. Within this package we also reviewed all website text to ensure it was as search engine friendly as possible.

While we are able to work on a range of web design platforms, tools and hosts, Bethany had already registered on Wix and familiarised herself with the backend of the platform. We like how user friendly Wix is from a management perspective, we know going forward that Bethany will be able to manage the site easily, update events, change images and use the SEO tools we connected to work on keywords and search engine optimisation.

Alongside the website, we were also commissioned to capture social and website content at her latest workshop. Here we captured over 300 images to be used across promotional materials and social platforms ensuring that each represented Trower Dance Academy perfectly.

We are now looking forward to creating a new branding suite for Trower Dance Academy, keeping the existing logo and new web design in mind.

Talk soon,

Angela & Rubie

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